The famous perfumer Francis Kurkdjian launches a new fragrance within his perfume collection Maison Francis Kurkdjian in early May 2012. The fragrance is simply named Oud, focusing on this exquisite accord. This oriental scented material that had been neglected for decades has returned in a big way in recent years and most of the niche perfumery houses dedicated at least one edition to it. The aroma is rich and luxurious, representing a modern interpretation of the ancient Arabian perfumes. Francis Kurkdjian uses oud from Laos, where it is the purest and the most expensive. Oud is enriched with woody and spicy notes of cedar, patchouli and saffron.